Numbers · Published 2025-07-24 · 1 min read

Campaign report: months three and four

Campaigns run from several ad accounts in one table — results, cost per result and amount spent, from $1,026.57 down to $182.19.

The first-month report, the second-month report.

🔧 Setup

Optimisation: Purchase
Period: 15 May – 15 July
Niche: photo apps

📊 Results

GEO: US, CA, UK, SP, BR
Spend: $7,200
Purchases: 303
CPA: $23
3-Day ROAS: 70%
Profit: $0
MRR: $2,000

💡 What I did

Updated the app on the basis of the best creatives. Made the content as close to the creatives as possible.

Result: zero. Per-user LTV did not change.

Launched localised creatives in Spanish and Portuguese.

Result: good. Both campaigns perform better than the English-language ones.

Launched a CPP in Spanish and Portuguese.

Result: zero. The English ones perform just the same.

Launched Bid Cap / Cost Cap.

Result: fine. Bid Cap burned out and stopped spending. Cost Cap consistently fails to stay inside the cap you set, but if you set a value below the KPI figure it does broadly stay inside the KPI. CPA per purchase is the same $23 as before.

🔥 Plans. On roughly the same set of campaigns, run A/B tests inside the app to find the optimal subscription price.

Want a launch like this? Write to me.

Original on Telegram