Web2App · Published 2025-12-09 · 1 min read
How not to burn your budget on Google Ads
An interview with Anton Kuzmin, Head of User Acquisition at AdQuantum, who runs about $7,000,000 of spend a month.
What the conversation covers
- How Google Ads differs from Meta: you search versus you are searched for.
- What to launch first, and when to optimise for CPA.
- Campaign structure and the order in which to launch campaign types.
- How often to change campaign settings.
- Creatives, and how the two networks differ on them.
- What else to try beyond Search and Demand Gen.
- Cost Cap, Q5 and ad scoring.
- The learning stage, and why duplicating campaigns does not work in Google Ads.
- How much spend optimisation actually needs, and which network demands more attention.