Stack · Published 2026-02-12 · 1 min read
A thousand Apple Search accounts: an interview with Viktor Orlov
Viktor built Asapty. More than a thousand accounts are connected to the service, and Asapty manages over a hundred Apple accounts as an agency.
What the conversation covers
- What makes Apple Ads hard, and how to analyse competitors.
- How to structure keywords, and in what order to test keywords and bids.
- How much you need to spend on a test.
- How Apple's auction behaves, and where ROAS on Apple is high.
- Whether $3 per install is normal, and which placements perform better.
- Learning on Apple Search, campaign duplication and automation tools.
- Which geos to launch in first, and keyword localisation.
- Which MMP to work with, and what is changing at Apple.