The spend ceiling of a product
There is an unwritten notion of a product's spend ceiling: the daily budget above which buying simply stops paying back at target. And it runs into a whole pile of things at once…
18 articles in sections
Numbers
Cases, month-by-month reports on my own campaigns, niche breakdowns and industry data.
Real setups and real results: seven months of reports on a single campaign, launches in competitive niches, RevenueCat and Adapty reports, and arguments about KPIs.
- 2026-04-10The RevenueCat 2026 report: what it means for user acquisition
- 2026-02-03iOS niche analysis: AI Girlfriend, Cleaner, Photo Editor
- 2026-01-22Anton Kuzmin interview: the short version
- 2025-10-21Campaign report: month seven
- 2025-10-14Anton Kuzmin, AdQuantum: running $7,000,000 of spend a month
- 2025-09-24The economics do not close: two cases
- 2025-09-16Campaign report: month six
- 2025-09-03Campaign report: month five
- 2025-08-25Adapty have published a fresh report. What does it mean for UA?
- 2025-07-24Campaign report: months three and four
- 2025-07-15Case: launching ads in a competitive niche
- 2025-07-01Case: running Meta traffic from several ad accounts
- 2025-06-20Campaign report: month two
- 2025-04-11A Facebook Web2App case
- 2025-04-02The hard launch and the normal launch