Numbers · Published 2025-06-20 · 1 min read
Campaign report: month two
Setup
- Optimisation: Purchase
- Period: 15 April to 15 May
- Niche: entertainment
Results
- Geo: US, CA, UK, AU, BR, DE
- CPM: $10
- CTR: 1.82%
- Spend: $2,517
- Purchases: 110
- CPA: $23
- 3-day ROAS: 83%
This is the campaign's second month. In March I was hunting for creatives that work; details are in the previous report.
What I changed
- Relaunched the campaign with the single best creative, the one that brings more purchases. One ad set, one creative.
- Changed the optimisation event from trial to purchase.
Predicted LTV was $25 against a $23 CPA, so the month ran at a small profit.
Plans for May and June
- Custom Product Pages matching the creative themes.
- A large app update built around the best-performing creatives.