Web2App

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MMPs, tracking links, events and windows. Everything that makes the numbers in the ad account disagree with reality.

AppsFlyer, Adjust, Appstack, Adapty and Apphud: how they work under the hood, where they break, and what you can fix yourself. Written from support threads and from my own campaigns.

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What AppsFlyer actually gets right

A follow-up to the previous post. There are a lot of posts in this channel about AppsFlyer's shortcomings, and it might look like the conclusion is «avoid AppsFlyer».

· 1 min read

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