Attribution · Published 2025-10-10 · 1 min read

An overview of the MMPs

Some notes on the market, with pricing as of August 2025.

I have very little experience with Singular and none at all with Kochava. They are rarely connected, and I think that is right. Singular's pricing looks a lot like Adjust's, and Adjust's only real drawback is its price — so I never saw a reason to go to Singular.
SKAdNetwork is not in the campaign types here: I have little launch experience with it, so I have nothing useful to say. I run everything on AEM, UAC and Web2App.
The most capable MMPs: Adjust and AppsFlyer.
The best support: Tenjin and Adjust.
The most affordable: Tenjin.

In short: depending on your budget and on how strong your developers are, I would choose between those three — AppsFlyer, Adjust and Tenjin.