Android Web2App without a pre-lander: Google Search to Google Play
An ordinary UAC campaign on Android is a black box. We cannot pick particular placements — Google Play, Google Search and so on. Launching text ads puts you into Google Play…
15 articles in sections
Web2App
Google Ads web campaigns for subscription apps: from the first setup to debugging ad review errors.
What Web2App is and why it exists, how to deliver conversions into the ad account, what to do about Destination Mismatch and ICM, and how it works on Android.
Common questions about launching iOS campaigns
Google ICM: what changed in six months
- 2025-12-09How not to burn your budget on Google Ads
- 2025-07-14Destination Mismatch in Google Ads: why the warning arrives
- 2025-05-27Google ICM: a new conversion tracking technology
- 2025-03-11How to send events properly for Facebook Web2App
- 2025-01-17How Web2App works in Facebook
- 2024-11-22The Goals Summary section in Google Ads
- 2024-10-24The conversions are coming in. What now?
- 2024-10-01How to run a Web2App campaign on mobile devices only
- 2024-09-26Web2App: uploading conversions
- 2024-09-05Part 1: where are my conversions?
- 2024-08-30Setting up the ad campaign once the MMP is chosen
- 2024-08-28What is Web2App?