Web2App · Published 2024-10-01 · 1 min read
How to run a Web2App campaign on mobile devices only
The task
Launch an iOS Web2App campaign that runs on mobile devices only.
The problem
Google Ads gives you no way to pick the devices a campaign runs on. You want iPhones, and the traffic will go to Macs and PCs. You will lose money, guaranteed.
The fix
Set a −100% bid adjustment for computers. That tells Google Ads not to run the campaign on desktop.