Web2App · Published 2024-10-24 · 1 min read
The conversions are coming in. What now?
Earlier posts showed how to set conversions up in Google Ads. They have started arriving. What next?
Wait. Google's own forum advises waiting for between 20 and 50 conversions. After that, switch the campaign to optimise for conversions.
Should I cap CPC at launch?
No. The point of the first CPC campaign is to teach Google Ads on 50 installs. Do not expect to make money on it.
Can I optimise for conversions straight away?
Try it. Sometimes the niche allows it and the campaigns perform. For most, though, campaigns show zero conversions: Google Ads does not have enough data to optimise on.
What budget for the CPC campaign?
$5 a day if you want the experiment long and cheap. $100 if you want it expensive and fast.
How does traffic change when you move from CPC to CPA?
- Cost per click goes up.
- Conversion into install goes up.
- Conversion into in-app purchase goes up.