Web2App · Published 2024-11-22 · 1 min read
The Goals Summary section in Google Ads
The short version: this section in Google Ads does not work, because of bugs. In most accounts the conversion values sit at zero.
For those who want the detail: during the day the conversions figure can jump to several hundred and then fall back to zero.
But hover over the status field and an «integration status» field appears. You can use it to confirm that the MMP integration went through properly: if everything is configured correctly, it shows the time of the last event that reached Google Ads.
One thing worth understanding: that event may not show up in the campaign at all. In the campaign you only see attributed events, whereas the status field simply shows the last event received — and it need not have been attributed.