Attribution · Published 2026-08-26 · 1 min read
What AppsFlyer actually gets right
A follow-up to the previous post. There are a lot of posts in this channel about AppsFlyer's shortcomings, and it might look like the conclusion is «avoid AppsFlyer».
It is not. I write about AppsFlyer a lot because I use it myself, I like it a great deal, and I pick at it so that it gets better.
Looking at it fairly
- Event quality has improved. I had never seen a score above 4.8 before, and I did not catch the moment when that changed.
- In December they shipped a feature that sends all conversions to Meta.
The result is already an excellent MMP for launching on Meta. Map installs onto leads, get support moving faster, and they will be the best of them.