Attribution · Published 2025-02-25 · 1 min read
Facebook Web on AppsFlyer
A client and I launched a Facebook Web campaign on AppsFlyer. It is fairly simple to configure, but there is a catch.
The configuration
- All traffic goes to a Custom Product Page in the App Store.
- So you need a OneLink and a OneLink Template.
- The OneLink Template has a Custom Media source field.
If you do not type metaweb_int into that field by hand, the traffic will not be tracked and the events will never reach Meta.
In other words: «here is a custom field, but please do not write anything into it except metaweb_int».
Whenever you have the option — use Adjust.