Numbers · Published 2025-07-01 · 1 min read
Case: running Meta traffic from several ad accounts
A client came to me with an interesting problem: they are launching an app on Meta and want to run traffic from several different Facebook ad accounts, each with its own pixel.
The problem
Adjust and AppsFlyer only let you attach an app to a single pixel.
The solution
I proposed using Apphud's Meta integration on top of AppsFlyer, through the Meta Conversion API — with no app update required.
How the scheme works
- AppsFlyer shares attribution data with Apphud inside the app, as part of the standard integration.
- Apphud sends the data to my service through a webhook.
- The service reads the link parameters — fbclid and IP — and decides which pixel the event belongs to.
- It delivers the attribution data through the Conversion API.
Result
Everything runs steadily: conversions attach to their campaigns. Event score is 4.8, on par with AppsFlyer and Adjust. No app update was needed.