Numbers · Published 2025-09-16 · 1 min read
Campaign report: month six
The previous report.
Setup
- Optimisation: Purchase
- Period: 15 August – 15 September
- Niche: photo apps
📊 Results
- GEO: US, CA, UK, SP, BR
- Spend: $3,450
- Purchases: 131
- CPA: $28
- 3-Day ROAS: 80%
- MRR: $2,955
- Profit: $928.45
This is my own project. I never share clients' numbers or screenshots — only cases from my own apps.
What happened
- In August I was on holiday (🇮🇹🇫🇷 — top tier).
- All campaigns ran on automated rules. If CPA was inside KPI the budget went up, if not it went down.
- There were no creative experiments.
- As a result total spend fell — and ROAS rose.
- I ran experiments with the icon. Conversion improved by a few per cent. Not very important.
- I shipped new creatives, five or six in total. It used to be a top 2 of creatives; now it is a top 3.
Conclusions for the month
- First month in profit. 🚀
- A smaller budget and a higher ROAS are connected: it is easier to get into the black on small spend.
- The US price experiment worked — the purchase price went up and the bulk of subscriptions now comes from there.
Plans
Tune the creatives in small steps and bring CPA down.
🔥 On the course «UA Manager 2025: Facebook & Google Ads at full tilt» I will use this project to show which creatives worked, which did not, and how the logic behind them was built.