Numbers · Published 2025-10-14 · 1 min read

Anton Kuzmin, AdQuantum: running $7,000,000 of spend a month

Anton is Head of User Acquisition at AdQuantum and runs about $7,000,000 of spend every month.

What the conversation covers

Integration, and the search for product-market fit.
Watching competitors, geos and localisation, seasonality.
How to judge whether a campaign is good or bad, and what makes a purchase expensive or cheap.
Why the product itself matters, and Meta campaign settings.
How to test creatives and what KPI to test them against.
The scaling stage: Cost Cap and Bid Cap, optimising for value, how fast you can raise budgets, scaling by duplication.
Weekly seasonality, working with creatives, and why CTR matters more than it looks.