Numbers · Published 2025-07-15 · 2 min read
Case: launching ads in a competitive niche
In June a client came to me with an app in a fiercely competitive category. Trackers: AppsFlyer plus Apphud. The task was to reach stable performance in the middle of brutal competition.
What we did
1️⃣ Analysed the creatives of the top grossing competitors through Tyver, split by GEO. I like that tool. 2️⃣ Gave the editors a brief — copy the top creatives 1:1, adapt them minimally.
3️⃣ Set up agency accounts
- Facebook Web2App
- Google Ads WebApp
- TikTok Smart Campaign
4️⃣ Google Ads did not take off straight away, so we paused it. I had launched in this niche before and roughly expected that. 5️⃣ Facebook Web: three iterations, switching off campaigns with expensive purchases. 6️⃣ TikTok launched. Thanks to the agents — they helped adapt the creatives again so they would pass review. We have not managed to switch Pangle off yet, the manager is not replying. Purchase around $150.
7️⃣ We changed the monetisation several times
- from purchase → trial
- then back
- then to purchase again
The result: several thousand dollars spent. We landed at $60–70 per purchase on Facebook Web. For a niche this competitive that is a top result. A lot of the credit goes to the client's fast, strong team — creatives and development.
Write to me if you want a launch like this for your app.
From you. Only AppsFlyer (or Adjust) plus Apphud (or Adapty) in the app.
🔥 From me
- Connecting agency accounts. Over the past six months I have worked with five or six agents. I will point you to the good ones.
- Niche analysis. A list of competitors with notes on their strategy.
- Scripts and production of creatives. Recommendations on ad networks. I have my own editors. We will do it fast and well.
- AppsFlyer/Facebook setup. Passing every conversion through.
- Launch on Facebook / Google Ads / TikTok / Moloco. All four if you like.
- Campaign monitoring. Corrections. Improving efficiency.