Stack · Published 2026-08-05 · 1 min read
The whole scaling strategy, in one AppLovin tooltip
The most concise and elegant description of a scaling strategy I have seen turned up, unexpectedly, in a tooltip on the AppLovin dashboard:
«If a campaign is performing at or above the desired outcome, gradually increase the budget on a daily basis until performance no longer meets your targets. Each increase should be meaningful; we recommend a minimum adjustment of the greater of $100 or 10% of the total budget.»
You could not put it better.